Forrester: U.S. Online Holiday Spending Will Grow 15 Percent To Nearly $60 Billion

After Q3 2011 brought a 13 percent increase in e-commerce sales, Forrester is estimating that U.S. online holiday sales will grow 15 percent this year to nearly $60 billion. The study reports that this increase will take place because of the increase in consumer-use of tablet computers for shopping combined with a growth in online holiday deals. Of course, it's surprising that there would be a significant growth in holiday retail spending considering the economy and market volatility. But Forrester says that retailers are taking advantage of the 'price-savvy' shopper and presenting more lucrative deals for online shopping and free shipping offers, especially on high-volume shopping days like Black Friday and Cyber Monday.

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