Marketing Coordinator, Center for the Arts - HigherEdJobs

Posting Number:	SW0122600
Percent Employment:	Full-time
Pay Range:	Commensurate with Experience
Department:	Center for the Arts

About Virginia Tech:
Virginia Tech, founded in 1872 as a land-grant institution, is currently ranked as a Top 30 Public University by US News & World Report and a Top 30 Public Research University by the National Science Foundation. Through a combination of its three missions of learning, discovery, and engagement, Virginia Tech continually strives to accomplish the charge of its motto: Ut Prosim (That I May Serve). As the Commonwealth's most comprehensive university and its leading research institution, Virginia Tech serves a diverse population of 30,000+ students and 8000+ faculty and staff from over 100 countries, and is engaged in research around the world. Invent the Future at Virginia Tech.

Position Summary:
The Marketing Coordinator reports to and works closely with the Director of Marketing and Communications to implement advertising, direct mail, and other project components of Center for the Arts and Institute for Creativity, Arts, and Technology marketing plans. Areas of responsibility include implementation of advertising plans, coordination of direct mailings and program book content, and support for other marketing projects and events. The Marketing Coordinator must be an innovative thinker who can work collaboratively in a team environment; be positive, strategic, and proactive; and project a professional image.

The Marketing Coordinator will:

• Negotiate media buys
• Negotiate center advertising sales
• Negotiate business-to-business partnerships
• In collaboration with the director of marketing and communications, manage specific strategic advertising campaigns that target regional audiences to meet organizational objectives
• Work with director of marketing and communications on overall advertising strategy, help manage advertising budget
• Evaluate customer research, market conditions, competitor data and implement marketing plan changes as needed.
• Initiate market research studies or coordinate with academic units.
• Hire, train, and evaluate performance of marketing ambassadors, volunteers, interns, and/or work study students and oversee their activities.
• Represent the center and icat on external committees and with external groups
• Working with the director of marketing and communications, identify, initiate and manage media partnerships
• Create and execute other on- and off-campus marketing activities to raise visibility of the Center and Center and the Institute for Creativity, Arts, and Technology and institute.
• Assist with evening and weekend events as needed.
• Perform other job-related duties as assigned.

Required Qualifications:

• Bachelor's degree in marketing, communications, or similar field or equivalent professional marketing experience.
• Demonstrated proficiency with computer applications such as Word, Excel, Outlook, and PowerPoint.
• Project management experience and a track record of meeting project deadlines.
• Electronic marketing experience.
• Strong organizational skills.
• Excellent communications skills.

Preferred Qualifications:

• Familiarity with the performing and visual arts.
• Familiarity with brand strategy.
• Ad buying experience.
• Working knowledge of the local media/advertising market.
• Copywriting experience.
• Experience with local community outreach.

Employment Conditions:
Must have a criminal background check

Must have a conviction check:
Yes

How to Apply for this Job:
To evaluate the requirements and apply, candidates should review posting SW0122600 in its entirety at www.jobs.vt.edu. Applicants MUST apply on-line to be considered. Review of applications will begin 12-14-2012. If you have any questions please call our Service Center @ 540-231-9331 or email perserv@vt.edu.

Virginia Tech has a strong commitment to the principle of diversity and, in that spirit, seeks a broad spectrum of candidates including women, minorities, veterans, and people with disabilities. Individuals with disabilities desiring accommodations in the application process should notify Human Resources @ 540-231-9331 or email perserv@vt.edu before the application deadline.

Additional information about Virginia Tech's Human Resources Department can be found at www.hr.vt.edu. Virginia Tech is an Equal Opportunity/Affirmative Action Institution.

Employee Category:
Staff (Salary)

Appointment Type:
Regular

FLSA Status: Exempt: Not eligible for overtime

Academic Year or Calendar Year:
Calendar Year

Pay Band: 4

Work Schedule:
M-F 8 - 5 plus evenings and weekends as necessary

Review Begin Date:
12/14/2012

Restricted to university employees only?
No

Diversity Statement:
Virginia Tech has a strong commitment to the principle of diversity, and in that spirit seeks a broad spectrum of candidates including women, minorities, veterans, and people with disabilities. Individuals with disabilities desiring accommodations in the application process should notify the hiring department by the application deadline.

Applicant Documents:

Required:

1. Resume/Curriculum Vita
   
2. Cover Letter
   
3. List of References

Virginia Tech has a strong commitment to the principle of diversity, and in that spirit seeks a broad spectrum of candidates including women, minorities, veterans, and people with disabilities. Individuals with disabilities desiring accommodations in the application process should notify the hiring department by the application deadline.

Source: http://www.higheredjobs.com/details.cfm?JobCode=175698170

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