Marketing your direct sales business is an extremely important part of growing your business and making a name for yourself in your local community and your online communities too.? ?There are so many free or inexpensive ideas than you can use to market your business, so look to using those avenues before you use higher costing methods.? Here is one tried and true method of direct sales marketing that you can use in your direct sales business.
Before the internet business took off, local marketing used to involve print advertising in many different formats; phone book ads, the want ads and press releases.? Today, with so much business and technology going to the internet, phone books are going away and many people are reading the newspaper online.? ?One viable option that does still work well is the press release.
Print newspapers are still a great option for doing some marketing.? Using the press release format can get you some great mileage with your business.? There are many places online that will offer a free template to help you write your own press release.? You can also hire a professional to write one for you.
The format is simple and has not changed much over time.? What you do need is a great reason to write one; a theme, so to speak.? One great reason could be for a grand opening of your business. Or you could use a big award that you won or what about a large step promotion?? Any of these would be a great pitch to the paper.
Your story needs to be compelling and real.? This is not a sales page only; it is also an introduction of you to the community, so you do not want it to sound like an advertisement to join your business or buy your product.? If a lot of your business is online, you can also submit press releases to online sites where writers and print journals got to find interesting stories. http://prnewswire.com is one of those sites you can submit it to and there are many other sites too. ???It could get picked up by other websites or print journals of some sort.? It will also provide great backlinks to your website.
Using a simple, inexpensive, well written press release can be a great inexpensive marketing tool for both online and offline purposes. There is no restriction on what type of business uses them, so practice working on yours today to help increase your visibility in your direct sales business.
Source: http://directsalestip.com/marketing-tips/online-press-release/
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